In a world where the influencer economy grew from a $1 billion industry in 2018 to a projected $10 billion by 2020, Ringer PhD set out to explore the mechanics behind this digital revolution. From celebrity endorsements to YouTubers capitalizing on viral moments, this project dives into the evolving ways influencers connect with audiences and generate income.
Our team had the opportunity to bring this fascinating story to life with vibrant animations and playful storytelling. Collaborating with Ringer PhD, we designed a cast of “tiny influencers” who personify the quirks and charm of this digital phenomenon. Each scene was crafted with attention to detail, blending humor and clarity to make complex concepts relatable and engaging.
The final piece was a dynamic explainer video that entertained while shedding light on the fast-changing influencer economy. This project was a blast to work on, allowing us to combine creative character animation with insightful storytelling to capture the essence of this modern marketing marvel.
Written by Alyssa Bereznak and narrated by Mallory Rubin
Thank You!