Bloomberg Terminal

In the heart of Bloomberg’s London headquarters, visitors are greeted with an immersive lobby experience that showcases the power and precision of the Bloomberg Terminal. To help bring this vision to life, Mack in Motion collaborated with Blue Cadet to develop key animations for their Bloomberg Terminal Explainer, a centerpiece of the space. Our role focused on crafting animations that distilled complex financial data and tools into visually engaging, easily understood narratives. By leveraging sleek motion design and thoughtful pacing, we highlighted the Terminal’s capabilities in delivering real-time business news, market analysis, and insights to users around the globe. Each animation was designed to reflect Bloomberg’s modern aesthetic and its reputation for innovation and accuracy. The final explainer is an elegant fusion of form and function, capturing Bloomberg’s mission to provide indispensable tools for the financial world. Positioned in a high-traffic space, it serves as both a striking introduction to the Bloomberg Terminal and a testament to the power of motion graphics in storytelling.